Power On Your Plate, Every Bite Counts
Our ocean is in crisis and industrial fishing is a major driver. But change starts with awareness, and movements like Fish Free February are opening up space for people to rethink our relationship with seafood and the sea itself.
This isn’t just about one campaign or one month, it’s about challenging assumptions, asking questions, and exploring new ways forward. We’re excited to be part of this growing wave of projects pushing for ocean protection and we’re inviting you to be part of it too. Ready to dive deeper?
What is Fish Free February?
Fish Free February is a global awareness campaign that challenges individuals to give up fish and seafood for the month of February to highlight the environmental harm caused by overfishing, bycatch, and destructive fishing practices. Founded by marine conservationists, the campaign empowers individuals and organisations to rethink their seafood consumption, embrace more sustainable choices, and support positive change in the fishing industry.
The campaign’s core action is a month-long pledge to avoid seafood, but its goals go far beyond February. Fish Free February aims to build year-round awareness of ocean issues, promote sustainable fisheries, and inspire a growing movement that raises visibility and impact with each passing year. By working collaboratively with consumers, industry stakeholders, and conservation groups, Fish Free February promotes a healthier planet and a more sustainable future for our ocean.
The Fish Free February campaign tackles:
- Overfishing: removing fish faster than they can reproduce
- Bycatch: accidental catch of non-target species
- Aquaculture concerns: issues with farmed fish, like pollution or escape
- Mislabeling: selling fish under the wrong name
- Impacts of ghost gear: lost fishing gear that harms marine life
Industrial fishing is one of the most urgent threats to marine ecosystems. Our mission to protect and restore the natural world aligns closely with Fish Free February’s goals. By promoting ocean-friendly choices and policy change, we can help build a sustainable future for our seas.
